attends IBC show in Amsterdam

This year,, and the Urban Development Corporation are presenting the new creative district,, at the International Broadcasting Convention (IBC), which is being held in Amsterdam from 13 to 17 September.

IBC describes itself as ‘the world’s most influential media, entertainment and technology show’.

In 2018, IBC attracted more than 55,000 attendees from 150 countries, and more than 1,700 key technology suppliers participated as exhibitors. This year, the IBC conference programme features more than 400 speakers.


Frame celebrated in exhibition at Bozar

Frame, the media centre in project-managed by the SAU-MSI, will feature in the first exhibition dedicated exclusively to the work of the Brussels architecture firm Baukunst.

The exhibition ‘Performance & Performativitywill run at the Brussels Centre for Fine Arts (Bozar) from 25 September 2019 to 5 January 2020. Moving models, photographs, videos and various installations will illustrate Baukunst's recent work.

Adrien Verschuere’s inaugural lecture and the private viewing of the exhibition will take place at 7 pm and 8.30 pm on 24 September.

After gaining professional experience at various internationally renowned firms, Adrien Verschuere founded Baukunst in Brussels in 2008. In 2017, Baukunst’s first two constructed projects, the La Fraineuse sports centre in Spa and the Garden of the Four Winds in Molenbeek, were nominated for the prestigious Mies van der Rohe Award for architecture. In 2018, Baukunst and the French firm Bruther were joint winners of the competition for Frame, the media centre of, in Schaerbeek.

More information here.


HELB chooses architect for its new audiovisual school

A new stage in the development of has just been completed. The university college HELB (Haute école libre de Bruxelles) has recently named the firm B-architecten as the winner of the competition for the design of its new main building to be constructed on Rue Colonel Bourg in Schaerbeek, to the east of the future new headquarters of the RTBF.


The RTBF’s current buildings on Boulevard Reyers have housed HELB’s audiovisual technology departments for some time now. As the national broadcaster will be relocating to a new building at the heart of in a few years’ time, HELB also wanted to construct a new central building for the use of its students in image techniques, photography and film. The move represents a great opportunity for the institution to maintain its close ties with the RTBF while establishing a very visible presence as a key player in the new district dedicated to the media.


HELB's new building will include educational facilities such as auditoria, classrooms, sound and photography studios and projection and editing rooms, as well as a cafeteria, a library and various administrative services. HELB aims to build premises which are efficient and functional, but also pleasant for students and teachers to use. In addition, it wants to be open to the city and the local area in order to encourage exchanges with neighbouring media companies, as this will contribute significantly to the achievement of its educational aims.


The plans by B-Architecten won the competition launched in August 2018 because they most closely met important requirements defined in the specifications, such as ensuring optimal acoustic and lighting conditions, openness to the surrounding area and becoming a key player in


The estimated budget for the work at the launch of the call for projects was 7,500,000 euros excluding VAT.


The Chief Architect of the Brussels-Capital Region has just published a fact sheet on the subject of this contest, which is available free of charge on his website. at the Media Fast Forward 2018 trade fair

The SAU-MSI is present today at the Media Fast Forward trade fair with to present the media centre Frame and













‘Frame – Brussels media community’ brochure

The SAU-MSI has published a brochure on the Frame media centre, which it is to build as part of


This document can be downloaded free of charge via this link.










SAU-MSI explores market for future running of Frame

The Urban Development Corporation (SAU-MSI) has today issued a call for expressions of interest (CEI) concerning the running of a business centre, catering and co-working space and auditorium in Frame, the future ‘media centre’ of

The CEI does not yet focus on awarding contracts for the running of these parts of the building, with a floor space of some 10,000 m2, which the SAU-MSI will construct on land it owns at the corner of Boulevard Reyers and Rue Colonel Bourg. It represents a preliminary phase designed to take close account of developments in the relevant fields in order to define optimal operating conditions with a view to launching a suitable public tender in the next phase.

The winner of the call for project designers organised by the SAU-MSI for the construction of the ‘media centre’ was announced in March (more information HERE). This will  be one of the first new structures and a flagship building in Frame will house the regional television channel BX1,, the IHECS Academy, the Brussels Video Centre and the various activities and facilities to which this CEI relates:

  • an innovation platform dedicated to the media/audiovisual sector, and consisting of a co-working space and a business centre;
  • a catering outlet open to the public on the ground floor;
  • shared facilities, including an auditorium that can also be used as a theatre and screening room.

The deadline for the receipt of expressions of interest is 15 September 2018 at 11 am.

More information HERE.

Frame, the winning design in the architectural competition for media house

The design by the consortium Baukunst (Brussels) - Bruther (Paris), winner of the call for project designers organised by the Urban Development Corporation (SAU-MSI) for the construction of ‘Media House’ in,  was presented today by the architects and the four main future occupants, in the presence of Rudi Vervoort, Minister-President of the Brussels-Capital Region, Didier Gosuin, Regional Minister for the Economy and Employment, and Fadila Laanan, Minister-President of the French-speaking Brussels government.

The building, with a floor space of some 10,000 m2, will be constructed at the corner of Boulevard Reyers and Rue Colonel Bourg, on land belonging to the SAU-MSI.

It will house:

  • regional television channel BX1;
  • the IHECS Academy;
  • the Brussels Video Centre;
  • an innovation platform dedicated to the media/audiovisual sector, and consisting of a co-working space and a business center;
  • a catering outlet open to the public on the ground floor;
  • shared facilities, including an auditorium that can also be used as a theatre and screening room.

The construction budget amounts to 16 million euros excluding VAT, financed by the Brussels-Capital Region and the European Regional Development Fund (ERDF). COCOF has earmarked nearly 3 million euros for the redeployment of BX1 in

The SAU-MSI and the four main future occupants have decided to name the building Frame (Brussels media community).

  • Frame refers to:
    • the camera frame in visual media;
    • the frame in web design;
    • the framework provided by the building for the development of a media-oriented ecosystem;
    • the shape and structure of the main façade looking towards Diamant;
    • the ‘window’ onto that this building will be.
  • Brussels media community:
    • expresses the Brussels character, shared ambition and media specialisation of the dynamic and open ecosystem that form the basis for this collective project.

A showcase for

Frame will be one of the first new buildings in – a flagship building in this new creative Brussels district dedicated to the media. Its architectural quality will both attract other users and set a standard for future elements of this ambitious urban project.

The architects are now working on the definitive design. The SAU-MSI plans to submit the planning application in July 2018 and to start work in 2019. The building should be finished and ready for its occupants to move in by 2021. 

Given the integration of various operators and multiple functions and services within the same building, it will also be a showcase for, a kind of ‘miniature’. Frame, incidentally, will be the first Belgian public/private/academic collaborative platform dedicated to the media, the audiovisual sector and communication. Frame will thus position itself as the integrator for media, audiovisual and communication professionals in Brussels.

Reconfiguring a district to reinforce an ecosystem

Minister-President Rudi Vervoort: ‘Frame will clearly contribute to the Brussels-Capital Region’s determination to reinforce its media and communication ecosystem. It will do so by taking advantage of RTBF and VRT's decision to vacate much of the 20-hectare site they occupy today and redeploy their activities to two new headquarters, to be constructed over the next few years just behind their current shared building. In September 2017, the Region purchased the public broadcasters’ site. Around the future new headquarters of the VRT (55,000 m²) and the RTBF (38,000 m²), it will organise the gradual development of 2,000 to 2,500 future new homes, premises for new companies in the media and communication sectors (30,000 m²), local facilities (shops, a school, a crèche, etc.), an 8-hectare park and so on. Building will take place on more than 300,000 m² in total, and the connection to neighbouring districts will be restored by removing the fences around the public broadcasters’ current site.’

Regional Minister for the Economy and Employment Didier Gosuin: ‘The Brussels media sector alone employs around 16,000 people and generates 40% of the net added value produced by the sector in Belgium. A very significant part of these activities is concentrated in the Reyers-Meiser district, which numbers some 60 businesses and 5,000 media workers. The importance of fostering this dynamic sector is therefore clear – not just in terms of providing funding for audiovisual productions, but also in terms of supporting all those involved in this economic sector, especially businesses. This is the role of the cluster.’

Fadila Laanan, Minister-President of the French-speaking Brussels government (COCOF): ‘COCOF has decided to grant nearly 3 million euros for the redeployment of the Brussels Region’s French-language TV channel BX1 in This was an unmissable opportunity to position this key actor in the Brussels context within this integrated cluster. The integration of BX1 in this project will enable numerous links to be developed with partners in the sector, but will also encourage synergies and economies of scale in the use of resources and development of new projects. BX1’s values are based on its public service mission of broadcasting informative TV programmes and promoting the cultural development, education and participation of the population. I’m delighted to give it this opportunity to contribute to the ecosystem being created in Frame with these values which are dear to me.’

A Belgian-French team selected from among the 51 applications

Gilles Delforge, Director of the SAU-MSI: ‘I’m delighted by the great interest elicited by the architectural competition for this flagship building of By April 2017, we had received 51 high-quality applications in response to the call for project designers. Some of these multidisciplinary teams were Belgian, others come from various other European countries including France, Germany, Spain, the UK and the Netherlands, and others still were international consortia of firms from these countries. This demonstrates the attention that has been attracted by the development of, of which Frame will become a showcase. The SAU-MSI is also delighted by the excellent collaboration with the four main future occupants, whose needs it will make every effort to take into account in its role as project manager.’

The following multidisciplinary team has been selected from among the 51 applications received by the SAU-MSI:

Baukunst sprlu           



Bruther sarl



Bollinger+Grohmann sarl

Stability engineering


Bureau d'études Pierre Berger  

Building services engineering Energy performance coordination



Georges Brutsaert architects Sprl

Safety and health coordination


Kalhe acoustics



Gielen Bjorn landinzicht GCV



Le roi nu sprl   

Textile design



Belgian architect Adrien Verschuere, founder of the firm BAUKUNST: ‘My design explores the presence of the image and of information exposing our contemporary society, its future development and the paradigm shifts that these things are causing. Engaged in an inexorable process of dematerialisation, this media environment has a paradoxical need to affirm and manifest its presence. The design is enriched by this paradox of making tangible the presence of content focused on intangibility.

Our proposal supports this exploration using the tools available to a city and its architecture, reflecting both the permanence of the environment created by the design and the versatility with which it will be inhabited. It offers an ambitious living environment and creates synergies within a space intended for a multiple community, open to future needs in both urban planning and architectural terms.

These considerations have translated into a strong contribution that affirms the visibility of a developing activity and a site while constituting a flexible exchange platform suitable for use by anyone. In addition to its relative neutrality, the project offers a context for the diversity of its urban setting as well as the range of different activities that it accommodates and will welcome in the future.’ 

French architects Alexandre Theriot and Stéphanie Bru, founders of the Parisian firm BRUTHER: ‘The Baukunst-Bruther collaboration for Media House in Brussels follows on from major projects such as the new life sciences building on the UNIL-EPFL campus in Lausanne (CH) or the construction of a student residence on the Saclay campus in Palaiseau (FR). With strong common values and obvious complementarity, our Franco-Belgian collaboration is enriched by its international nature; using a two-country approach to designing and building Media House in Brussels automatically reinforces the European character of this building.

In an urban environment undergoing rapid revival, the building sets up a subtle dialogue with its site to become an architectural figure that symbolises a creative district. Symbolising a versatile and ever-changing sector, the building ensures its own long-term relevance by offering great flexibility, in particular through the use of enormous, open-plan, modular spaces. We had to imagine a confluence point, a gathering place for ideas, dreams, investors and visitors; to create a place for multiple purposes and interdisciplinary exchanges; to conceptualise Media House as a place of expression, growth and freedom.’

Frame’s Brussels ‘Fab Four’

Marc de Haan, director-general of BX1: ‘Moving into this place, this building, was an obvious step for BX1, which now sees its building as a blank slate on which it can write, rub out and rewrite new approaches to producing media content.’

The director-general of, Noël Magis: ‘One of the challenges of the Frame building is to develop an architecture and facilities that encourage new social interactions between the various actors in the sector. By facilitating the project-based mode of operation as much as possible, it will make it possible to create innovative solutions and content inspired by this new way of working together.’

The managing director of IHECS, Jean-François Raskin: ‘This location is ideal for the IHECS Academy, because the centre for continuing training and research at IHECS is at the forefront of the latest advances in communication and information. Its specific contribution is to offer training centred on the concrete, on the practical, on working realities. And to be responsive to a world of communication that is changing, to technological upheavals that call for greater affirmation of the human factor.’

Michel Steyaert, director of the Brussels Video Centre (CVB): ‘The CVB’s presence alongside BX1, and the IHECS training centre in the Frame project makes sense given our concern, at the very heart of our activity, with bringing together different approaches and sectors, with working on social issues particularly in evidence in big cities, with exploring the power of the image and its relationship with reality, with giving citizen-spectators a high-quality tool with which to consider their relationship with their immediate and more distant environment.

Frame and at MIPIM 2018

This year, will be the theme of the annual major event organised at MIPIM by the Brussels-Capital Region, the traditional ‘Breakfast in Brussels’, attended by several hundred real estate professionals. The shared public and private ambitions for will be discussed on Thursday 15 March at a session entitled ‘ investment opportunities, public projects and private involvement in Brussels’ future new creative district’. More information:

SAU-MSI puts in the spotlight at MIPIM 2018

The Brussels-Capital Region has a long history of participation in MIPIM, and since 2015 has presented itself there at a Belgium Pavilion co-financed with Wallonia and Flanders, which raises the profile of all three Belgian Regions.

As the Belgian and European capital and a city of international stature, it is right for Brussels to be present at this key professional gathering of the real estate sector. Over the years, depending on what is topical, it has promoted its regional development ambitions, its major urban projects, the talents of its architects, the exemplary achievements of its public bodies, private investment opportunities within its territory and so on. And of course, given that MIPIM is an important annual networking fixture, it also listens attentively to other voices in the real estate sector.

This year, from 13 to 16 March, the Brussels-Capital Region will take the opportunity in Cannes to showcase its initiatives to develop the productive city of tomorrow, its new urban planning tools for regional development and, in collaboration with the private sector, the new creative district

Shared public- and private-sector ambitions for

On Thursday 15 March, at the traditional ‘Breakfast in Brussels’ which is attended by several hundred real estate professionals every year, the Urban Development Corporation ( will take the unusual step of involving the private sector in a presentation entitled ‘ investment opportunities, public projects and private involvements in Brussels’ future new creative district’. The event will be jointly organised with and

Cécile Jodogne, the Brussels-Capital Region’s State Secretary for Foreign Trade, will present the opportunities for investment in real estate in Brussels, with a specific focus on the creative and audiovisual sector and in particular on

Gilles Delforge, Director of the Urban Development Corporation, and Tom Sanders, Director of the Territorial Strategy Department at, will present the organisation and time-frame of urban planning and regional development in this zone. The ambition of the Brussels-Capital Region is to develop around the future new headquarters of Belgian public broadcasters RTBF and VRT a new Brussels district of exceptional quality – creative, diverse and vibrant – with some 2,000 to 2,500 new dwellings, local facilities and services (a nursery, a school, shops, etc.), space for creative businesses, an 8-hectare park and so on.

Various owners, investors, and private-sector real estate developers will explain their involvement in these shared ambitions and their specific projects in this district of Brussels. As some of them are not present at MIPIM, the SAU-MSI has produced and will be screening a video with six very concrete examples that show that the development of is underway, including construction work on dwellings including ground-floor premises for the production of intangible goods; various specialised coworking spaces for the communication, media, audiovisual, technology and related sectors;  the recent establishment of a recording studio for the provision of training in dubbing; and the addition of services to office buildings.

The Urban Development Corporation will also present the “media house”, one of the first new buildings to be constructed in This will be a flagship building in this new district, housing the new headquarters of four operators in the media and communication sectors (regional television channel BX1,, the IHECS Academy and the Brussels Video Centre) as well as an innovation platform dedicated to the media and audiovisual sector and featuring co-working spaces and incubator for startups among other facilities.

The master architect of the Brussels-Capital Region, Kristiaan Borret, will outline the ambitions of the Region in terms of quality of architecture for this new district.

Practical details:

Media House: an element of European cohesion policy

The SAU-MSI attended a meeting this morning of all Brussels project owners in the 2014-2020 funding round of the European Regional Development Fund (ERDF). In total, these 46 very diverse projects have a budget of €190 million, funded in equal measure by the European Union, within the framework of the European cohesion policies, and the Brussels-Capital Region.

During the meeting, the SAU-MSI presented the Media House project, for which it is acting as project owner.

Flagship building for

Media House is one of the first elements in the physical implementation of the project. It will be a flagship building in this new district, and its architectural quality must both attract other users and set the standard for future elements of this ambitious urban project.

Located on land belonging to the SAU-MSI, at the corner of Boulevard Reyers and Rue Colonel Bourg, the new building will include:

  • the headquarters of BX1;
  • offices for Screen.Brussels;
  • the IHECS Academy;
  • the Centre Vidéo de Bruxelles;
  • an innovation platform dedicated to the media/audiovisual sector, and consisting of a co-working space and an incubator;

These partners from the media and communication sector will use the building together, including a number of common areas, in order to generate future synergies. The plans for Media House include offices, television studios, a reception, an auditorium, training rooms, a small canteen and technical rooms.

Jobs, facilities...: the positive impact of European cohesion policy

During the previous ERDF funding round in Brussels, covering the period 2007-2013, €108 million was invested in 32 projects.

Among other things, these generated 1,300 jobs, led to the creation of 18,000 m2 of buildings for use as business premises, and enabled numerous significant projects to be completed in the Canal Area, including Espace Hôtelier BELvue, Port Sud, RecyK, Greenbizz, Foodmet, MAD, Divercity and others. Region becomes official owner of RTBF-VRT land on Boulevard Reyers

This afternoon, the Brussels Minister-President Rudi Vervoort, the Regional Finance and Budget Minister Guy Vanhengel and the managing directors of RTBF and VRT, Jean-Paul Philippot and Paul Lembrechts, signed the notarial deed by which the Brussels-Capital Region acquires the sites of the two public television broadcasters on Boulevard Reyers. The sale agreement was signed on 23 May this year. 

As a result, the Region now officially owns this land, and its 19 hectares will be transferred to it in eight tranches, between 2018 and 2025, as is developed.

This major regional project will involve the progressive and qualitative transformation of the Reyers cluster into a new district that is creative, open, diverse and vibrant. In particular, this has been made possible by the decision of RTBF and VRT to leave their current shared building for two separate buildings at the rear of their present location. RTBF and VRT have applied for planning permission for these buildings, the construction of which is scheduled to start in late 2018 or early 2019. Their relocation by just a few dozen metres is planned for 2022-2023. It will release their current site, enabling this area to be reconnected with neighbouring districts and making space for the new developments of a new development cluster


Today, the Reyers district already has some 5,000 workers in the media and audiovisual sectors. As well as RTBF and VRT, it brings together prominent names in these sectors such as RTL, Be TV, Studio L'équipe and D-side Group. In view of this, the Brussels-Capital Region, Schaerbeek, RTBF and VRT decided three years ago to work hand in hand on an ambitious project to strengthen this media cluster.

The aim of is to develop the following, around the future new headquarters of RTBF and VRT: an 8-hectare urban park; some 2,500 dwellings of various types; local amenities and services (a crèche, a school, shops etc.); premises for companies in creative, innovative and job-creating industries; and a number of higher education institutions related to the media sector. These developments will preserve the topography of the site and its historical heritage (the Enclos des Fusillés cemetery on the historic site of the former Tir National), promote non-motorised and public transport and involve a reconfiguration both of Boulevard Reyers and its tunnels and of the beginning of the E40 motorway.

The creation of will be jointly coordinated by, in charge of planning, and by the Urban Development Corporation (, responsible for operational implementation.


The future Media House


The Urban Development Corporation is currently piloting the very concrete project for the construction of the future Media House on land it already owned on Boulevard Reyers (at the corner of the former RTBF-VRT site and next to the Diamant premetro station). Media House will accommodate, among other things, the future headquarters of the regional television channel BX1, offices for, an innovation platform dedicated to the media and audiovisual sector (including a co-working space and an incubator) and premises for a training institute related to this sector.

Last June, the SAU-MSI shortlisted five multidisciplinary teams from among the 51 entries received in the architecture competition it organised for Media House. At the end of this second phase of the competition, the winner will be nominated at the end of this year. This building, on which construction work is due to start in early 2019, is financed by the Brussels Region and the European Regional Development Fund (ERDF). It will become a showcase for the media ecosystem present in the local area and for the project.

According to Minister Vanhengel, the signing of the deed is an important event in the media history of VRT and RTBF, confirming the link between VRT and RTBF and the Brussels Region: ‘The media sector represents a very significant area of economic growth for Brussels. However, the media must also be able to work in an optimal environment. The new Reyers environment meets this requirement perfectly with an open and pleasant living space. The district’s development is also an example of cooperation between public and private actors. Finally, the Reyers site will be the new gateway to Brussels and is bound to have the effect of reinvigorating the entire district.’  

Rudi Vervoort stresses that ‘The signing of this notarial deed for the RTBF-VRT sites and the success of the architectural competition for  Media House, which will be home to BX1, are important milestones in the creation of They attest to the very positive process that has been set in motion and is being increasingly confirmed  between the Region, those of its institutions involved in this project and several major Brussels broadcasters.’